When you create a video, you are making something that is instantly going to catch the eye of anyone who sees it. Study after study has proven that people are naturally drawn to videos and they will watch a video before they read a boring article any day. Think about that for a second, think about the power that just one video can have over dozens of articles. Now imagine something even more amazing, imagine if you had five or ten videos like that…and all of them went viral.
What is a Viral Video?
To put it easily, a viral video is something that people can't wait to share. It gains popularity on its own and it doesn't matter if you are slaving away at your computer or enjoying a weekend at the spa, a viral is still spreading like wildfire.
Why Do People Keep Sharing a Viral Video?
There are a lot of reasons that people will keep spreading a viral video, and all of those reasons can be taken back to one thing – emotion. When people feel something deeply, they want to share it with others.
Using Emotions to Get People to Share
Sometimes people get mad. For instance, when there is a highly publicized child abuse case people will be sharing that video because they are angry and they want others to see what happened too.
It isn't uncommon for videos, (and pictures), of missing children to keep getting shared well after the child is found. The reason is because of fear. People are scared for the child and they want to keep spreading the word. Sometimes a video makes people so happy that they have to share it. For example, at this moment the video of Prince William taking his wife and the new prince home from the hospital has more than one million views. And there are many more versions of the same video that have hundreds of thousands of views. People love William and Kate and this video was something that many people found joy in, so they kept sharing it with others.
Controversy – A Key to Viral Video Marketing
And then there is the one thing that is almost guaranteed to make a video go viral – a good controversy. The thing that makes a controversial video unique is that people will usually share it no matter what. The people who agree with your view will likely share it because they feel the same way that you do and they want to spread the word so others might agree too.
But the people who don't agree with your view are also likely to share your video. Why? Because they are just so darned angry at your viewpoint that they will poke fun at it or use it to show people how 'off base' your view is. Either way, it doesn't matter to you because you will still be getting those views that will make your video the most viewed video in your niche.
Have a Plan
If you want to make your video go viral one of the most important things you can do is have a plan. You want to know what people in your market get emotional about and you want to figure out how you can use that emotion to increase your chances of making your video go viral.
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