For many people involved in video marketing, their primary focus is on the video that they are putting together. Sure, they have a general idea of what they want to say and they might even have a rough script that they want to go through, but overall the video itself is their main focus.
People focus their attention on how they are going to construct their video, what effects they are going to use, and how they are going to be marketing the video once it is complete – which are all very important things to know.
But without a great script, you can have the best video in the world and still get nowhere with it. If you don't have a script that is going to get your audience interested in learning more from you, they will simply take what they need from your video and move on.
What Should Be In Your Script?
Your script doesn't have to be long, it just has to have a good message, build trust, and have a call to action. And of course, everything should flow along at a nice pace, you don't want a video that drags on so long that it loses the interest of your viewers.
These are the crucial parts that your script should have:
1-Your Script should start with a brief introduction, let the audience know who you are, what your website is, and what you do.
2-Introduce the problem. Let your audience know that you understand why this is such a problem and let them know how bad the problem can get if it isn’t taken care of. Your audience should feel a sense of urgency about getting the problem resolved.
3-What good is a problem without a solution? You want to show your viewers that you have a solution that will help to fix the problem they are having. You can also try to gain a little trust here by giving them another solution to their problem (although that solution should not be as good as the solution that your product offers). For instance, if you were selling a cream that erases wrinkles you could use this time to tell them about different salon services or medical procedures that they could try in order to get rid of those wrinkles. Neither of these solutions is as easy or cost effective as your cream, but your viewers will appreciate that you are helping them to find a way out of their problem. And when you offer them your wrinkle cream, (which is much easier and cheaper than expensive salon services), they will be more likely to jump on the chance to get it.
4-Now you want to start talking about your own solution. Let your audience know how you are going to make their lives even easier when they use your product and how much more cost effective your product is than other solutions out there.
5-Proof, you have to have proof! Use screenshots, customer testimonials, or anything else that you have that proves your product does what you say it does. If you have a guarantee, this is a good place to bring it up as well.
6-Your call to action – give your customers the ability to have your amazing product today. You could also give them the option of either buying your product today, signing up for your mailing list (where they will get a free gift of some sort), or both. If you give them the option of signing up for your mailing list, make sure that you schedule some future emails about your product so that they don't forget about it.
One thing you want to remember when you are writing a script is that it takes much less time to read something than it does to write it. So even if you have a three page script, it can easily turn into a video that is under two minutes long.
When you start video marketing, you want to be sure that you make each one of your videos as powerful as you possibly can. Using a script will help you to get your message out more clearly and get more buzz around any products that you might be selling.
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